Big Yellow - Foundation

BIG YELLOW

The Foundation

Big Yellow Self Storage launched The Big Yellow Foundation to help highly innovative charities transform the lives of vulnerable people across the UK. By donating £1 every time a customer moves in to one of their stores and also asking customers if they would like to join The Foundation in supporting their mission, by donating themselves.

The Foundation will focus support on charities that have developed highly effective approaches to help the training and employment of ex-offenders and those fleeing persecution, who have been granted asylum by the UK Government.

We were asked to create a series of posters to promote the campaign.

Agency - CHI&Partners

Design - Richard Forder, Stathi Kougianos, Marc Donaldson, Jamie Bennett

Art Direction - Angus Vine

Retouching - Charlie Townsend, Rob Swainson