LTA

Rad’UCAN’u

A reactive campaign off the back of Emma Raducanu’s record-breaking win of the US Open. A champion at just 18 years old.

We created an OOH campaign using her name to highlight 'U CAN' – an empowering, inspiring call-to-action to everyone to pick up a racket and get playing. Similar creative was also live across social channels highlighting the benefits of LTA’s Youth Programme, of which Raducanu is an Official Ambassador.

Agency - The&Partnership

Head of Design - Marc Donaldson

Design - Richard Forder

Creatives - Matt Wood, Tom Loveless

Retouching - Richard Palmer