RNIB

See Differently

Inspired by life hacks shared by the blind and partially sighted community, RNIB’s (Royal National Institute of Blind People) See Differently collection, aims to shine a light on the ingenious ways people with sight loss redesign the world around them, and invites you to look at an objects purpose differently – with useful hacks, no matter how you see.

I was tasked with creating the packaging and infographics for the concept to be sold at The Design Museum.

The campaign got some great attention, being name ‘Ad of the day’ on Campaign Live and labelled ‘Stylist Loves’ in Stylist Magazine. It also had featured write ups on It’s Nice That and The Drum.

D&AD 2020 - Packaging Design - Wooden Pencil
Creative Review Annual 2020 - Winner

Creative Circle - Bronze - Best Charity Direct Campaign
Creative Circle - Bronze - Best Design for Positive Change
Creative Circle - Bronze - Best Low Budget Idea
Creative Circle - Bronze - Best Uncategorised Idea

One Show - Shortlist - IP & Products

Agency - The&Partnership London

Art Direction - Angus Vine, Helen Rogerson

Design - Richard Forder, Marc Donaldson

Retouching - Louise Adams

Creative Producer - Joe Tomlinson