RNIB
Design For Everyone
Over five million pregnancy tests are sold in the UK each year, but not one is accessible for blind women. Raising awareness wasn’t enough. To prove change was possible, The&Partnership created a prototype of the first accessible pregnancy test. Informed by in-depth ethnographic research, the design allowed women to feel the results and navigate the test by touch.
I produced a series of posters and press ads to support the campaign. They express the same private versus public struggle that people with sight loss face when taking a pregnancy test, and feature bold statements such as ‘Patti is having sex again’ and ‘Sam’s period is late’.
The designs were released open source, sparking conversations globally and inspiring future designers, and most importantly, grabbing the attention of ClearBlue who are now in talks with RNIB about making an accessible test a reality.
Cannes Lions - Bronze Glass - Glass lion for change
Cannes Lions - Shortlist - PR - Breakthrough on a budget
Cannes Lions - Shortlist - Communication Design - Special Editions
D&AD - Wooden Pencil - Product Design
Creative Review Annual 2021 - Winner
Creative Circle - Gold - Best Design for Positive Change
Creative Circle - Gold - Best Uncategorised Idea
Creative Circle - Gold - Best Low budget Idea
Creative Circle - Silver - Best Creative Campaign for Positive Change
Clios Health - Silver - Product Innovation
Clios - Bronze - Product Design
Clios - Shortlist - Product Innovation
One Show - Bronze - IP & Products
One Show - Bronze - Integrated PR Campaign
Marketing Society - Winner - Marketing for Good
Marketing Society - Highly Commended - Judges Choice: Most Inspirational Story
Agency - The&Partnership London
Executive Creative Directors - Yan Elliott and Micky Tudor
Creative Direction - Angus Vine, Helen Rogerson
Director and Editor - Oliver Briginshaw
Post Production Company - Big Bouy
Head of Art - Marc Donaldson
Design - Richard Forder, Loty Ray
Creative Producer - Joseph Tomlinson
