ID MOBILE
Character Illustrations
iD mobile is a phone network owned by Dixon-Carphone, targetted at an audience of 16-34 year olds.
We were asked to revamp their existing set of illustrated characters, to make them more appealing and relatable to their target market. The new characters had to accomodate various seasons throughout the year and would be used across the board to put an extra bit of life into their communications.
Agency - CHI&Partners
Head of Design - Marc Donaldson
Design Director - Jamie Bennett
Design - Richard Forder, Loty Ray
